Bacardi wants to drive relevance into music and culture as it teams with artist Swizz Beatz

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Spirits maker Bacardi is hoping to connect with consumers through the mediums of art, music and film with the appointment of artist and entrepreneur Swizz Beatz as its first global chief creative for culture. The multi-year agreement will see Bacardi and Beatz work together to create events, marketing and social activations with industry influencers. The goal is to develop partnerships, … Read More




Häagen-Dazs unveils #LoseYourself Wimbledon push as it looks to turn attention away from Centre Court

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Häagen-Dazs wants to turn attention away from Centre Court and on to fans to mark its five-year sponsorship deal with Wimbledon. The luxury ice-cream brand has enlisted street-style photographer Adam Katz Sinding to shoot a real-time portrait series to bring to life the brand’s social #LoseYourself campaign. Instead of focusing on the usual suspects like Murray, Williams or Federer, the photography … Read More




Making an amazing social media marketing plan

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making an amazing social media marketing plan

Making an amazing social media marketing plan This article will help you create an AMAZING social media marketing plan. There are a lot of tutorials and help online in numerous and various articles on creating a social media marketing plan, so we will hope you will cover the basics by yourself. For this, you need to consider: Latest Facebook algorithm … Read More




Manchester City becomes the world's first football club to launch Facebook Messenger bot

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Manchester City has signed up to Facebook’s bots on Messenger service, becoming the first football club to launch on the platform. Facebook’s Messenger bots let brands chat with users online to offer customer service, and are being implemented by publishers like CNN to send Facebookers who opt-in news updates.  Subscribers who sign up to Man City’s chatbot will be able to … Read More