Bacardi wants to drive relevance into music and culture as it teams with artist Swizz Beatz

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Spirits maker Bacardi is hoping to connect with consumers through the mediums of art, music and film with the appointment of artist and entrepreneur Swizz Beatz as its first global chief creative for culture. The multi-year agreement will see Bacardi and Beatz work together to create events, marketing and social activations with industry influencers. The goal is to develop partnerships, … Read More

Häagen-Dazs unveils #LoseYourself Wimbledon push as it looks to turn attention away from Centre Court

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Häagen-Dazs wants to turn attention away from Centre Court and on to fans to mark its five-year sponsorship deal with Wimbledon. The luxury ice-cream brand has enlisted street-style photographer Adam Katz Sinding to shoot a real-time portrait series to bring to life the brand’s social #LoseYourself campaign. Instead of focusing on the usual suspects like Murray, Williams or Federer, the photography … Read More

Manchester City becomes the world's first football club to launch Facebook Messenger bot

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Manchester City has signed up to Facebook’s bots on Messenger service, becoming the first football club to launch on the platform. Facebook’s Messenger bots let brands chat with users online to offer customer service, and are being implemented by publishers like CNN to send Facebookers who opt-in news updates.  Subscribers who sign up to Man City’s chatbot will be able to … Read More

Marketers in SEA are over-investing in data technology and under-investing in people, says IAB

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Marketers in Southeast Asia are not investing enough in the talent needed to glean the right information from data, according to the IAB Singapore. The trade body has released a whitepaper and announced a new Measurement and Standards (M&S) Committee in order to help the marketing industry tackle the issues around using data effectively. A key focus for the group … Read More