Why Dynamic Content Optimisation Is The Future Of Digital Marketing

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why dynamic content optimisation is the future

What is dynamic content optimisation? Dynamic content optimisation or DCO is a process where your content creatives are partially or totally changed and optimised based on the advert performance. For example: if you’re selling shoes, your creative ad will dynamically change to feature red shoes, green shoes or purple shoes while maintaining the rest of the picture, or changing it … Read More