Bacardi wants to drive relevance into music and culture as it teams with artist Swizz Beatz

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Spirits maker Bacardi is hoping to connect with consumers through the mediums of art, music and film with the appointment of artist and entrepreneur Swizz Beatz as its first global chief creative for culture. The multi-year agreement will see Bacardi and Beatz work together to create events, marketing and social activations with industry influencers. The goal is to develop partnerships, … Read More

Häagen-Dazs unveils #LoseYourself Wimbledon push as it looks to turn attention away from Centre Court

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Häagen-Dazs wants to turn attention away from Centre Court and on to fans to mark its five-year sponsorship deal with Wimbledon. The luxury ice-cream brand has enlisted street-style photographer Adam Katz Sinding to shoot a real-time portrait series to bring to life the brand’s social #LoseYourself campaign. Instead of focusing on the usual suspects like Murray, Williams or Federer, the photography … Read More

Manchester City becomes the world's first football club to launch Facebook Messenger bot

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Manchester City has signed up to Facebook’s bots on Messenger service, becoming the first football club to launch on the platform. Facebook’s Messenger bots let brands chat with users online to offer customer service, and are being implemented by publishers like CNN to send Facebookers who opt-in news updates.  Subscribers who sign up to Man City’s chatbot will be able to … Read More

Marketers in SEA are over-investing in data technology and under-investing in people, says IAB

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Marketers in Southeast Asia are not investing enough in the talent needed to glean the right information from data, according to the IAB Singapore. The trade body has released a whitepaper and announced a new Measurement and Standards (M&S) Committee in order to help the marketing industry tackle the issues around using data effectively. A key focus for the group … Read More

Facebook algorithm change leaves media companies in trouble

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Media companies have saw their reach on Facebook fall by more than 40 per cent due to an algorithm change from the social media platform, according to a new report. Social media optimization platform SocialFlow has revealed that content from publishers posted to Facebook reached an average 68,000 users in May, down from 117,000 in January. Jim Anderson, SocialFlow chief … Read More

A bitter taste: Has the Negroni's popularity turned things around for Campari?

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Last week saw Campari – the bright red apéritif with a top secret recipe – open a two-week pop-up bar in London’s hipster capital dedicated to the Negroni cocktail.   The concoction, which is available in 30 different guises at the bar, is having more than a ‘moment’; countless articles have been written on its resurgence by the on-trade press (although none can really explain its sudden popularity) and Condé Nast … Read More

IPA unveils scheme to better the way agencies and tech startups collaborate

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The much debated tensions between agencies and tech startups are the focal point of an industry-backed initiative to improve tensions between the two. The plan launched this week (7 April) and has been concocted by the Institute of Practitioners in Advertising (IPA). Comprised of three parts, the first aims to outline the key issues affecting how agencies and startups work … Read More