Marketers in SEA are over-investing in data technology and under-investing in people, says IAB

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Marketers in Southeast Asia are not investing enough in the talent needed to glean the right information from data, according to the IAB Singapore. The trade body has released a whitepaper and announced a new Measurement and Standards (M&S) Committee in order to help the marketing industry tackle the issues around using data effectively. A key focus for the group … Read More

Facebook algorithm change leaves media companies in trouble

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Media companies have saw their reach on Facebook fall by more than 40 per cent due to an algorithm change from the social media platform, according to a new report. Social media optimization platform SocialFlow has revealed that content from publishers posted to Facebook reached an average 68,000 users in May, down from 117,000 in January. Jim Anderson, SocialFlow chief … Read More