360 Digital Strategy Definition with Example 360 Digital Strategy

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360 digital strategy with example 360 digital strategy

A 360 Digital Strategy is an all-encompassing strategy leading a person from first contact and exposure to an end goal. The decisions are based on data points gathered from all aspects of a business in the digital environment including but not limited to SEO, PPC, Website, Customer Experience, Influencer Marketing, Social Media, E-mail, Content, Lead Nurturing and Sales Enablement. Example: … Read More




Making an amazing social media marketing plan

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making an amazing social media marketing plan

Making an amazing social media marketing plan This article will help you create an AMAZING social media marketing plan. There are a lot of tutorials and help online in numerous and various articles on creating a social media marketing plan, so we will hope you will cover the basics by yourself. For this, you need to consider: Latest Facebook algorithm … Read More




Marketing and Digital Marketing Workshop at Microsoft Ventures

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marketing and digital marketing workshop at microsoft ventures

https://www.youtube.com/watch?v=tRXkCG7_wjs A part of the Marketing and Digital Marketing Workshop at Microsoft Ventures part of the Microsoft Accelerator from us This is just a part of the full presentation that includes tips, tricks and methods of achieving better results in digital. Sadly the recording is not amazing as there has been an error with Periscope. The live video stream worked … Read More




Why Dynamic Content Optimisation Is The Future Of Digital Marketing

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why dynamic content optimisation is the future

What is dynamic content optimisation? Dynamic content optimisation or DCO is a process where your content creatives are partially or totally changed and optimised based on the advert performance. For example: if you’re selling shoes, your creative ad will dynamically change to feature red shoes, green shoes or purple shoes while maintaining the rest of the picture, or changing it … Read More