How To Do Advertising Marketplace Optimisation

Narcis 'Nachos' RadoiDigital Marketing, Marketing, Resources, Social Media0 Comments


When you are using an advertising marketplace, the results of your marketing campaigns depend on the engagement of your advertising. Optimising your campaigns can have a amazing result on your ROI and cost for the entire campaign, especially if you’re paying per impression. Growing engagement in the advertising marketplace Some previous results of our research are shown below in a … Read More

Live streaming – the ticking time bomb for sports broadcasters

Marketing.Net.CoMarketing0 Comments

Facebook, Yahoo and Twitter are all eyeing sports media rights as a way to swell engagement on their platforms, but as social video starts to look more like TV, how will the broadcasters react? Wariness, rather than outright fear, seems to be the initial response from the likes of Sky and the BBC as they recognise the commercial opportunities around … Read More

IPA unveils scheme to better the way agencies and tech startups collaborate

Marketing.Net.CoMarketing0 Comments


The much debated tensions between agencies and tech startups are the focal point of an industry-backed initiative to improve tensions between the two. The plan launched this week (7 April) and has been concocted by the Institute of Practitioners in Advertising (IPA). Comprised of three parts, the first aims to outline the key issues affecting how agencies and startups work … Read More

12 Best Influencer Marketing Tools and Services

Narcis 'Nachos' RadoiInbound Marketing, Influencer Marketing, Marketing, Resources, Social Media0 Comments


Looking for an influencer or building relationships with influencers is really important for a brand, individual or any company looking to start up. They will help you reach a wider audience, work on targeting your customers and create trust while building a great connection with your followers on social media. According to this study – McKinsey Study, there is a … Read More