Facebook algorithm change leaves media companies in trouble

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Media companies have saw their reach on Facebook fall by more than 40 per cent due to an algorithm change from the social media platform, according to a new report. Social media optimization platform SocialFlow has revealed that content from publishers posted to Facebook reached an average 68,000 users in May, down from 117,000 in January. Jim Anderson, SocialFlow chief … Read More

Marketing and Digital Marketing Workshop at Microsoft Ventures

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marketing and digital marketing workshop at microsoft ventures

https://www.youtube.com/watch?v=tRXkCG7_wjs A part of the Marketing and Digital Marketing Workshop at Microsoft Ventures part of the Microsoft Accelerator from us This is just a part of the full presentation that includes tips, tricks and methods of achieving better results in digital. Sadly the recording is not amazing as there has been an error with Periscope. The live video stream worked … Read More

A bitter taste: Has the Negroni's popularity turned things around for Campari?

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Last week saw Campari – the bright red apéritif with a top secret recipe – open a two-week pop-up bar in London’s hipster capital dedicated to the Negroni cocktail.   The concoction, which is available in 30 different guises at the bar, is having more than a ‘moment’; countless articles have been written on its resurgence by the on-trade press (although none can really explain its sudden popularity) and Condé Nast … Read More

Why Dynamic Content Optimisation Is The Future Of Digital Marketing

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why dynamic content optimisation is the future

What is dynamic content optimisation? Dynamic content optimisation or DCO is a process where your content creatives are partially or totally changed and optimised based on the advert performance. For example: if you’re selling shoes, your creative ad will dynamically change to feature red shoes, green shoes or purple shoes while maintaining the rest of the picture, or changing it … Read More